Gao & Wang, Spring 2019, Beijing, from Give Me 1 Minute Series
Give Me 1 Minute is a photographic project initiated by Joy Island Lei in 2009. Over more than a decade spent living in Beijing and traveling across different countries, she has continuously photographed over one hundred Chinese urban youth born between 1980 and 2000. Her subjects include supermodels, fashion industry professionals, artists, white-collar workers, freelancers, and the photographer herself. Leaving their hometowns behind, they drift through major cities in pursuit of their ideals. Using a 35mm film camera and direct flash, Joy photographs through a process she describes as “shoot fast, develop slow”: capturing images instinctively and sometimes impulsively in emotionally charged moments, only to rediscover and develop the negatives years later. Supermodels Liu Wen, He Sui, and Ju Xiaowen; actors Yin Fang, Zeng Meihuizi, and Li Manxuan; as well as musicians Momo Wu, Zhu Jingxi, Tian Yuan, and The Big Wave have all appeared in the series.
The intention behind Give Me 1 Minute is “forgetting.” Joy Island hopes her subjects can momentarily forget their identities, social roles, and real-world pressures, revealing a more vulnerable, loosened, or authentic side of themselves within that single minute. For her, exchanging one minute of loneliness with her subjects during the act of photographing becomes a form of empathy and connection.
Through intimate, trance-like, and drifting moments, she attempts to explore how time reshapes images and emotional memory. Spanning more than fifteen years, the project has evolved into an archive of faces representing Chinese urban fashion youth, reflecting the social and cultural transformations of post-millennial China through a deeply personal perspective.
In 2019, the series was published as the photobook Give Me 1 Minute and presented in a solo exhibition of the same title at White Field in Beijing. In 2020, the project was shortlisted for the Three Shadows Photography Award and the International Festival of Photography in Padova, Italy. It was later selected for the Jimei x Arles International Photo Festival Photobook Exhibition and PHOTOFAIRS Shanghai, and received a self-publishing shortlist award at the Wuhan Art Book Fair. The series has also been featured and covered by Vogue Italia, Jiazazhi, Migratory Bird Space, Beijing Youth Weekly, Marie Claire NOW, MStudio, Guyu Images, WWD, BIE, and other institutions and media outlets.